Adrianne Jeffries for The Outline:
In 2014, Warner got an email from Google asking if he would be interested in giving the company access to his data in order to scrape it for Knowledge Graph, for free. […]
If approved, this meant that any Google search for a celebrity’s net worth would return that pullout answer. The answer would include a link to Warner’s site, and Google promised him it would be good for his brand. But it would also drastically cut his traffic. Most people just want the number; they aren’t as interested in the breakdown of the math. So Warner said no.
“I didn’t understand the benefit to us,” he said. “It’s a big ask. Like, ‘hey, let us tap into the most valuable thing that you have, that has taken years to create and we’ve spent literally millions of dollars, and just give it to us for free so we can display it.’ At the end of it, we just said ‘look, we’re not comfortable with this.’”
“But then they went ahead and took the data anyway.”