Apple Showing Off It’s Editorial Chops

Jason Snell writing for Six Colors:

No, this isn’t independent journalism—it’s curation and marketing. But it’s a sign that Apple sees the value in telling the stories of the apps it’s seen fit to highlight.

When I read the sample content that Apple posted in the App Store as a part of the developer release of iOS 11, I was impressed with the level of detail. These aren’t a few sentences of dashed-off app hype; the Monument Valley piece in the App Store is a full-on feature story, well written and complete with quotes from the developers themselves.

I agree with Jason here, the sample content is compelling. Assuming Apple can keep it up when the change goes live, this could be very good for independent developers.